The symbol Au, Aurum, which means "gold" in Latin, creates something as precious as gold.
AURUM is striving to become a sustainable and ethical green company.
Brand's identity
HOPE means expectation or hope.
The etymology of English HOPE is from Hovenara (hugging each other) in Rwanda, the ancestor language of Eurasian.
In other words, HOPE is "hope and expect what they like and want so much that they want to hug each other."
Aurum's IHOPE Seeks sustainable combination of the people and the nature.